Difference between revisions of "Its - it's"

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'''Its''' = of it<br>
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* '''Its''' = of it
'''It<big>’</big>s''' = it is. '''It's''' is a [[contraction]]
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* '''It<big>'</big>s''' = it is. '''It's''' is a [[contraction]]: see [[apostrophe (omission)]].
[[category:words]] [[category:homophones]]
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::David [[Marsh (2013)]] has a witty example of the distinction between '''its''' and '''it's''': "the difference between a company that knows its shit [an informal compliment to professional knowledge] and a company that knows it's shit [a strong, if informal, condemnation]".
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You may like to see also [[be|AWE's note on the verb '''to be''']].
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[[category:homophones]]
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[[category:spelling common errors]]
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[[Category:contractions]]

Latest revision as of 17:33, 8 January 2022

David Marsh (2013) has a witty example of the distinction between its and it's: "the difference between a company that knows its shit [an informal compliment to professional knowledge] and a company that knows it's shit [a strong, if informal, condemnation]".

You may like to see also AWE's note on the verb to be.